These listings are rated according to the condition of the item from Acceptable, to Good, Very Good, and Like New (a.k.a. In other cases, Amazon takes possession of the product after the brand is reimbursed for either a warehouse-damaged item that is still in good condition, or an item that was “lost” then refound at a later time. Amazon then inspects the quality of the item and relists it on AWD at a discount.įor example, if a customer returns an item and the seller tells Amazon to dispose of it, then Amazon will often inspect the product for damage, assign it a level of quality based on its condition, and relist it at a deep discount on Amazon Warehouse Deals. While there are many ways a product can end up as an AWD offer, most items are taken from sellers, vendors, and brands who relinquish possession of the unit. We’ll dig deeper into how AWD swipes the Buy Box consistently, but first let’s take a closer look at how AWD works. It’s important to understand how AWD works since these clearance deals are frequently winning the Buy Box, and clearly this has a big impact on brands who are losing sales from returns or disposed items. While they operate in a similar manner to other third-party sellers, they do so with the added advantage of tapping into Amazon’s extensive resources since they’re an extension of the main brand. While both customers and brands are still figuring out exactly how AWD works, Amazon is fairly transparent about the entity, expressing straight on their website that Amazon Warehouse Deals is a part of the group.Īmazon created AWD to sell used, opened, returned, warehouse-damaged, or refurbished products that do not fit their standards as “new,” but are still in good condition. While many vendors, sellers, and brands selling on Amazon have only recently started paying attention to AWD, it’s becoming more and more apparent that this entity is making a big impact on other brands selling in the Amazon marketplace.Ī simple Google search will reveal that there is still some confusion about what AWD actually is – both from brands AND customers looking for discounts.Īre they an extension of the Amazon entity? Or simply a large, external third-party seller?Īnd most importantly – what does this mean for your brand competing in the same market? There are a lot of questions circulating around the clearance listings promoted under the brand “Amazon Warehouse Deals” (AWD).

Warehouse deal amazon